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Hyundai nurtures young Brazilian talent


Hyundai Motor, which is gaining sales momentum in Brazil, is expanding social contribution activities as part of its efforts to renew its brand image there. On top of that, it is focusing on supporting young Brazilian talent through internship programs.

The Korean auto giant, which entered the Brazil market in 1992, suffered a 29 percent plunge in car sales in the first half of last year after the Brazilian government toughened regulations and increased tariffs on imported car brands.

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By Lee Ji-yoon (

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