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Genesis Prada gets heads turning


[News In Focus] Hyundai lures high-end customers, upgrades image with luxury model - Dec 16,2011

Six months after Hyundai Motor released a special edition of its Genesis sedan, developed in collaboration with Prada, the carmaker is attracting wealthier customers to its brand and helping shake off its overall image as a maker of cheaper, low-class cars.

Hyundai launched the model in Korea in March as it moves to compete with luxury, imported vehicles, and said that it plans to export it to China and the Middle East from next year.

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