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Kia unveils new Soul


Kia Motors Tuesday launched the second generation of the Soul, showing high confidence in its competition with imported vehicles such as the BMW Mini Cooper.

“We tried hard to drastically improve the marketability of the all-new Soul, with upgraded interior and exterior designs along with better convenience and safety features,” said Suh Choon-kwan, head of the domestic marketing group, during a launch event of the compact multi-purpose vehicle at W Seoul Walkerhill Hotel in Seoul.

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Models pose next to the all-new Soul during a launch event at W Seoul Walkerhill Hotel, Tuesday. / Courtesy of Kia Motors

By Kim Tae-jong (

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