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Hyundai Motor backs design to drive sales

2012-02-20

After winning a long battle for quality, Korea’s top automaker Hyundai Motor is focusing on beauty.

Hyundai, together with its affiliate Kia, was ranked the world’s fourth largest carmaker in 2010 thanks partly to a decade-long drive to improve workmanship.

Now the firm sees its core competitive edge as good design, expressed in a “fluidic sculpture” philosophy.


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