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Hyundai Motor mulls launching Genesis brand in China

2017-03-30

Hyundai Motor, the nation’s largest automaker, is considering to introduce its luxury brand Genesis in China next year in an attempt to revive sales in the world’s largest auto market, according to media reports on March 29.

Hyundai has recently formed a task force team under its China operations department. The team will look into local regulations and conduct market research with aims to introduce the Genesis brand by next year. 


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