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Hyundai steers i30 toward young drivers

2016-09-08

Hyundai Motor unveiled its new i30 hatchback on Wednesday at Some Gavit, a floating island on the Han River in central Seoul. The third-generation model comes five years after its predecessor’s release in 2011.

Hatchbacks haven’t been exceedingly popular in the nation, but Hyundai will target younger generation drivers in an effort to create new demand.


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