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Carmakers in Korea rush to unveil new models to preempt market

2016-01-07

Carmakers in South Korea are rushing to unveil their new models in an apparent bid to preempt the domestic market this year by appealing to customers with upgraded and enhanced functions and designs, industry sources said Tuesday.
Hyundai Motor Co., the country's largest automaker, plans to launch the Ioniq hybrid mid-January, which marks its first time to unveil a car exclusively developed as an electric vehicle, as opposed to cars based on existing models.


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