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Hyundai, Kia struggle to shore up presence on home turf

2014-10-16

South Korea’s top two automakers - Hyundai Motor and Kia Motors - are facing uphill battles with foreign rivals in the local auto market with their combined local market share staying below the 70 percent mark, industry data showed Sunday.

Hyundai Motor and its smaller affiliate Kia Motors held a combined 67.3 percent in the home auto market in September, the lowest since December last year when the comparable figure was 66.7 percent, according to the Korea Automobile Manufacturers Association.


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