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Renault Samsung SM7 joins battle for sedan supremacy

2014-10-02

Carmaker’s flagship sedan returns strong after three years

Renault Samsung Motors, the Korean unit of France-based Renault Group, aims to renew the already-fierce battle for large sedan supremacy with the SM7 Nova, a revamped version of its flagship sedan.

Korean carmakers are increasingly pouring resources into marketing their pricier luxury models with the aim of restoring profits as well as building a premium-brand image.


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The Renault Samsung SM7 Nova


By Lee Ji-yoon (jylee@heraldcorp.com)
http://www.koreaherald.com/

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