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Korean cars in U.S. cited for interior design

2011-04-19

Korean carmakers have come a long way since the days of the Hyundai Pony, the first locally developed automobile to be exported.

The days of being widely perceived as makers of cheap but unreliable vehicles are long gone with overseas surveys and consumer research showing vast improvements in their quality rankings.

Despite such developments, local carmakers’ design capabilities appeared to be lagging behind their technological prowess.

......     Read more ▷


By Choi He-suk (cheesuk@heraldm.com) | http://www.koreaherald.com

 

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