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Hyundai Motor continues upscale push with new sedan


BUSAN ― Hyundai Motor on Thursday once again highlighted its aspirations to go premium by unveiling a pair of new high-end sedans that appeared to be aimed at winning over customers from its German rivals such as BMW Mercedes-Benz ― two of the world’s most premium carmakers.

At the Busan International Motor Show that opened Thursday, the nation’s largest carmaker held the world premiere of its new large sedan that goes by the project name “AG.”

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By Lee Ji-yoon, Korea Herald correspondent

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